Throughout New Zealand’s history, from the time we led the world and extended the right to vote to women, there have been major public decisions that were controversial at the time but now seem both morally and practically inevitable. We believe taking control of cannabis represents one of those turning points.

Our current law prohibiting cannabis was introduced 46 years ago. In that time, it has neither curbed the use of cannabis – which has grown to the point that about 80% of us use it at some point – or addressed its harms to health. Indeed, the law itself has harmed tens of thousands of New Zealanders. It harms the very people we should want to protect.

It’s time to change that. We’re a group of friends who have put our time into a campaign to communicate to our fellow New Zealanders that voting “Yes” to the Cannabis Legalisation and Control Bill in this year’s referendum is okay.
We’ve been joined in that by people young and old, from all walks of life, who have put their names and faces to the WE DO campaign, on posters nationwide and across the internet.

WE DO want a law that finally takes cannabis out of the hands of criminals, that generates funding for health and education, creates jobs – and reduces access to cannabis and its use by young people. We hope you do too.

You can keep up with what we’re doing via  Facebook  /  Twitter  /  Instagram

You can enrol right up until Election Day on the 17th October.
Visit and enrol now.


Six Reasons Why WE DO


Legalisation will protect medicinal users more than the current system.

There are tens of thousands of New Zealanders using cannabis therapeutically, nearly all of them outside the current medicinal cannabis prescribing system. They shouldn't be criminals – and they should be safe.



Legalisation and control of cannabis reduces youth use.

The evidence from other countries is that youth use is more likely to decline in a controlled legal environment. In Canada, use by 15-17 year olds has nearly halved since legalisation.



There’s reason the word ‘Control’ is in the name of the referendum bill.

Control of cannabis under the Cannabis Legalisation and Control Bill would be stronger than that on alcohol and tobacco, stronger than anywhere else that has legalised and much stronger than under prohibition.


Unlike other countries NZ will have strict laws preventing this.

The Cannabis Legalisation and Control Bill has world-leading provisions to prevent international corporations selling cannabis, including a ban on vertical integration, limits on market share, a cap on cannabis production and licensing priority for small and community applicants. It's about us here.


Legalisation of cannabis is more effective than decriminalisation.

Decriminalisation leaves supply of cannabis up to the black market, removing the harm of criminalisation for some people, but imposing no control on the safety or potency of cannabis, how much is produced or who can access it.



Drug-driving is already illegal – and the law has been strengthened.

The Land Transport Act has already been updated to allow for roadside saliva testing. Drivers who test positive for the presence of drugs will be fined and suspended. There are harsher penalties where blood tests confirm impairing levels of drugs in their system, or drugs combined with alcohol.


I’d like some more information on what this bill contains and what it would do.

Good call. You can start with The Official Referendum Website, which explains key features of the Cannabis Legalisation and Control Bill and links to he full text of the bill if you’re the kind of person who likes to go straight to the source.

Our friends at the New Zealand Drug Foundation have really good, clear summaries of what the referendum bill is about on their On Our Terms Campaign Website.

There’s also the report from the expert panel convened by the Prime Minister’s Chief Science Advisor, which is cautious and careful – and observes that cannabis is less harmful than alcohol and tobacco, by nearly every measure. Russell Brown wrote this commentary on what the report says.

One member of the expert panel, Professor Joe Boden of the University of Otago, wrote for The Spinoff about what 40 years of following the health and development of thousands of New Zealanders has told us about cannabis. Joe and his colleague Professor Richie Poulton wrote a fascinating long version titled Patterns of Recreational Cannabis use in Aotearoa-New Zealand and Their Consequences: Evidence to Inform Voters in the 2020 Referendum.

Another Otago university team has published this paper specifically looking at the referendum from the perspective of Māori youth. It concludes that: “Based on current research findings from Aotearoa New Zealand, we conclude that cannabis use should be treated as a health and not a criminal issue.”

About Us

WE DO is a grassroots initiative employing the skills of a group of experienced communicators and organisers, including ex ad creative and Big Street Bikers founder Cleve Cameron, journalist Russell Brown, designer Roxanne Hawthorne, event producer Fred Kublikowski and photographer Kieran Scott.
Everybody involved in WE DO is putting their own time and money into this campaign with the aim of making a difference come voting day.

A very special thanks goes out to Phantom Billstickers, Go Media, MBM and Soar Printing – along with our generous private donor and all the people who kindly donated through our PledgeMe Campaign – we couldn't have done it without you good people. Ka rawe!

If you have any questions you can contact us at:
Authorised by Friends & Friends of Friends, 48 Carrington Rd, Mt Albert.